About Ajmal
WHO I AM: I'm a Data Analyst specializing in Digital & Marketing Analytics, helping businesses transform customer, marketing, and operational data into actionable insights.
Helping Businesses Make Better Decisions with Data
I am a Data Analyst with over four years of experience working across digital marketing, business intelligence, and analytics. My work focuses on converting complex datasets into clear, actionable insights that support business growth, improve customer experiences, and optimize marketing performance.
I have worked with organizations across India, the UAE, and Qatar, developing dashboards, analyzing customer and campaign data, automating reporting workflows, and delivering analytics solutions that help stakeholders make informed decisions. I believe that successful analytics combines technical expertise with business understanding, transforming data into measurable outcomes.
Professional Timeline
Data Analyst - Business & Marketing
AL BARR FMS LLCAnalyzed customer CRM and engagement datasets to discover retention trends and demand patterns. Built Looker Studio dashboard aggregates to scale marketing campaigns, optimize lead performance channels, and increase strategic business ROI.
Data Analyst - Digital Marketing
BG Soft SolutionsEvaluated SEO progress, Google Ads, and Meta Ads performance to improve conversion effectiveness and CPA. Cleaned and structured competitor datasets using SQL, Python, and automated web scrapers to build interactive KPI reports.
Data Analyst – Marketing Analytics
Cloudex369 IT SolutionsManaged channel analytics, GA4 setups, and website user traffic reporting. Engineered SQL pipelines to automate marketing workflow reporting, giving stakeholders and managers clean, actionable, and scalable campaign performance insights.
Data Science Consultant
Rubixe (Internship)Conducted structured exploratory data analysis, data pre-processing, and web scraping using Python and Pandas. Developed Tableau visualization reports to communicate machine learning predictions and analytical insights.
Tools & Technologies
Analytics
- Business Analytics
- Marketing Analytics
- Customer Analytics
- Statistical Analysis
- KPI Measurement
- Funnel Analysis
Data & Automation
- SQL
- Python
- Data Transformation
- Web Scraping
- Reporting Automation
- Database Management
BI & Visualization
- Tableau
- Power BI
- Looker Studio
- Dashboard Development
- Data Visualization
- Business Reporting
Marketing Analytics
- Google Analytics 4 (GA4)
- Google Ads
- Meta Ads
- SEO Analytics
- Conversion Tracking
- Campaign Performance
Academic Background
Academic Qualification
B.Tech in Computer Science & Engineering
A P J Abdul Kalam Technological University (2017 - 2021)
Professional Credential
Certified Data Scientist
International Association of Business Analytics Certification (IABAC)
Let's Work Together
Whether you're looking for data analytics, dashboards, automation, or marketing analytics solutions, I'd be happy to discuss your project, collaboration, or career opportunity.